MAC will help the students of the '80s learn the tools of the '80s and prepare Computer Literate students for colleges and employment." For education: "As Word Processors are replacing typewriters in the real world, students need to learn word processing, not just typing.MAC will be a rewarding first computer experience." MAC makes it possible for any manager to experience the automated office with minimum investment of time and money. For the office: "Every day, more managers rely on computers to help perform their functions effectively and efficiently.In its business plan, Apple also broke down how the lower cost and accessibility could affect three marketplaces: That way, users had their choice of computers and Apple avoided direct competition with other computers in the same price range. Its plan was to create an accessible, affordable computer for less than $1,500 (the Mac) and an ultra-powerful option for more than $3,000 (the LISA). Most brands sold computers instead for somewhere between $1,500 and $3,000, which Apple considered the third bracket.
In other words, Hoffman was unaware of any high-functioning computers being sold in the second price bracket - from $500 to $1,500 - where Apple planned to position its Macintosh. One would expect serious business customers will move up to Band 4 and the job of Macintosh and VLC is to migrate the remaining Band 3 customers to Band 2, leaving Band 3 manufacturers out in the cold!!" Here's what Hoffman wrote in the Mac's executive summary: "I currently know of no products being developed by competition for Band 2 (unfortunately this doesn't mean there arn't any!).
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